Hi, I’m Lucia.
Graphic Design | CMF Design | Sustainable Design
I’m a multidisciplinary designer with 15+ years of experience in visual communication, branding, print, packaging, and product design. My practice brings together a background in commercial design, a master’s in Sustainable Design, and involvement in local sustainability organizations.
I’m interested in making complex ideas approachable through thoughtful graphics, illustration, and storytelling, with a growing focus on social and environmental issues.
San Diego, California
luciapacheco.design@gmail.com
Professional Experience
R&D Creative Design Lead | Shady Rays
November 2024–Present
Lead CMF and graphic design for sunglasses, snow goggles, and accessories, including exclusive products for brand partnerships. Work with brand and creative teams to translate product concepts into campaigns, and guide external contributors on accurate renderings and product imagery. Develop product catalogs, and design packaging for the company’s first wholesale program. Work along with suppliers to evaluate materials and packaging, balancing cost, performance, and environmental impact.
R&D Senior Graphic Designer | SPY Optics - Bollé Brands
December 2019–October 2024
Designed product graphics and packaging, art-directed photography and renderings, and mentored a junior designer. Collaborated across teams and with brand partners, supported B Corp certification efforts, and led the transition to plastic-free snow-goggle packaging.
Senior Graphic Designer & Content Creator | MethodPro
2018–2019
Developed brand identities and communications across brochures, flyers, websites, email newsletters, and social media, combining graphic design and photography to create cohesive materials for clients and the agency.
Senior Graphic Designer & Content Creator | Revolution Laboratories
2013–2018
Created packaging, brochures, magazine advertising, digital content, and photography. Coordinated with printers, web developers, and social media managers to maintain a consistent visual identity across channels.
Senior Graphic Designer | Pan American Games, Guadalajara
2009–2012
Designed spectator guides, brochures, event tickets, posters, maps, and way finding signage. Led the ticketing creative team, supervised a junior designer, and coordinated event print communications.
Freelance Graphic Designer, Illustrator & Photographer
2012–Present
Develop brand identities, websites, print materials, packaging, illustrations, and photography for clients across industries. Create cohesive visual communications across digital and physical formats, from initial concept through final execution.
Community & Sustainability Engagement
M.A. in Sustainable Design
Minneapolis College of Art and Design · 2023–2025
B.A. in Integral Design
ITESO · 2002–2007
Carbon Literacy Certification
IGC's Carbon Literacy training · 2026
Sustainability Certificate
UCLA Extension · 2022
Human-Centered Design: An Introduction
UC San Diego · 2018
Education
Creative Toolkit
Visual Communication
Visual Storytelling · Editorial & Print Layout · Illustration · Image Editing & Retouching · Print Production · Adobe Creative Suite
Sustainable Design
Participatory Design Techniques · Human-Centered Design · Sustainability Research & Communication · Life Cycle Assessment (LCA) · Material Research & Evaluation
Languages
English & Spanish
Ojo de Agua Salud y Bienestar Program | 2024-2025
Conducted master’s thesis research, facilitated workshops, and helped create digital assets and social media content.
Designing Climate Conversations | MCAD · March 2026
Developed and facilitated a workshop on community-centered climate communication as part of Worldwide Climate and Justice Education Month.
Sustainability Practicum | Bollé Brands
Supported B Corp certification efforts through a master’s practicum focused on product material and packaging assessments.
Latinos for Sustainability | San Diego Chapter | Volunteer 2025- Present
Create digital assets, branding materials, and event flyers to strengthen the chapter’s visual communication.
SanDiego350 | Volunteer 2025
Created digital assets, branding materials, and event flyers to support the organization’s outreach and communication.